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Prismpop Picks Up $5M For Social Shopping

Pasadena-based Prismpop announced this morning that it has raised $5M in seed funding, which was led by Female Founders Fund, Foundation Capital, Revolution Capital, Plum Ventures, Mucker Capital and Uphonest Capital, including an earlier seed funding from Unshackled Ventures, Alumni Ventures Group, Sequoia Capital (Scout Fund), Plug and Play, and others. The startup is led by CEO and founder, Peggie Li. The company said it was originally incubated at Mucker Capital. The startup's app and community lets its female users share products, shopping advice, product reviews, beauty and fashion advice, and more.