Thursday, February 3, 2011

Buy.com Buys Social Shopping Firm DecisionStep

Aliso Viejo-based Buy.com has jumped into the social shopping arena, saying this morning that it has acquired DecisionStep, the developer of ShopTogether, a social shopping platform which allows users to shop together in real time. Financial terms of the acquisition were not disclosed. DecisionStep was originally headquartered in Maryland, however, wil be relocating its team to Buy.com's Aliso Viejo campus. ShopTogether allows users to shop together, make recommendations of products, chat via email, instant messaging, Facebook, or Twitter.

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