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VIKOC Aims To Connect Creators, Brands

A new, Ontario, California-based startup, VIKOC, said this morning that it has launched a new platform it says helps video creators, freelancers, and influencers to offer their services to brands. The startup is running a marketplace, which lets creators search for rewards from brands for posting videos of themselves using products from those brands--with rewards ranging from free products, to things like selfie ring lights and other rewards. The company said that creators can get paid or receive free products for sharing brand content with their followers.