Friday, January 6, 2023

Spotter Expands Partnership With Havas Media Group

Los Angeles-based Spotter, which connects creators with funding to develop content for brands and businesses, and media agency Havas Media Group (HMG) North America said today that the two are in a new partnership. Financial details of the deal--which will fund more investments in YouTube creators--were not announced. Spotter says it provides YouTube creators with capital from brands and businesses, allowing those creators to "reinvest those funds however they choose, from hiring a team, to building their own production studios, and everything in between, all while maintaining total control over their catalogs, their channels, and their future earnings." The company claims it has deployed over $740M to Youtube creators. Spotter raised $200M in a Series D funding back in February of 2022, which it said gave it a valuation of $1.7 billion.

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