Wednesday, August 18, 2010

Total Immersion Powers Eco-Awareness Effort

Los Angeles-based Total Immersion, a developer of augmented reality software which superimposes computer generated graphics onto live webcam video, said today that it is powering an eco-awareness program in Los Angeles. According to the company, it has linked with two environmental organizations to power a augmented reality kiosk at the SEA Lab in Redondo Beach. The kiosk, developed with the Montrose Settlements Restoration Program and Pavement LA, teaches kids about pollution and its effects on wildlife and the environment. Financial details of the win were not disclosed. Total Immersion's technology is used to insert real-time, interactive graphics into a live video stream, and have been heavily applied to the entertainment and advertising markets. The firm is headed by Bruno Uzzan.

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