Wednesday, November 14, 2012

TheBouqs Looks To Upset Flower Delivery

A new, Los Angeles startup, TheBouqs.com, headed by a former ShoeDazzle executive, has just launched, hoping to upset the often confusing (and expensive) online flower delivery market. The startup has launched a service which delivers flowers for a flat, $40, including shipping, with options for subscriptions and scheduled delivery. The service is the brainchild of John Tabis, who formerly was VP of Brand, Strategy, and Corporate Development at ShoeDazzle, and also served at The Walt Disney Company, Bain, and other companies. The company said it was created as a response to other companies that "suck you in" with $19.99 ads, but who pad out that price with shipping, misc charges, upsells so that those flowers really cost $94.50.

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