Friday, June 22, 2018

SnackNation Buys Love With Food

Los Angeles-based snack delivery startup SnackNation says it has acquired EdgiLife, the owner of the brand Love With Food, a provider of consumer insights and data analytics for the CPG market. Financial terms of the buy were not disclosed. SnackNation, which is led by CEO Sean Kelly, said the acquisition will offer its brand partners access to a larger customer base. EdgiLife's service provides emerging food, beverage and CPG brands access to hyper-targeted consumers, and helps provide those brands with customer intelligence. Aihui Ong, the founder of EdgiLife, has joined SnakcNation as its new Senior Vice President of Data and Insights. SnackNation is venture backed by 3L Capital. The company provides a tech-enabled, snack delivery service aimed at company workplaces which also works with brands to expose their products to new consumers.

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