Tuesday, July 13, 2010

RealD, Marchon In Eyewear Deal

Beverly Hills-based RealD, the developer of 3D movie technology, and eyewear maker Marchon Eyewear announced this morning that the two are in a licensing agreement. According to the companies, Marchon will use the RealD brand for sales of a new line of 3D eyewear, Marchon3D. Financial terms of the deal were not disclosed. Marchon said it has agreed to purchase the 3D assets of MicroVision Optical to launch its 3D product line and company, Marchon3D. Marchon3D will distribute RealD-compatible 3D glasses to movie theaters, retail locations, e-commerce sites, and through consumer electronics manufacturers. In addition to standard 3D glasses, Marchon also said it will offer a prescription, 3D lens to moviegoers. RealD, which supplies its 3D projection technology to movie theaters, is on tap for an IPO this week; the firm has set it pricing range at between $13.00 and $15.00 per share, and is expected to price and debut its offering sometime in the next few days.

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