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PatientPop Adds Two Executives

Santa Monica-based PatientPop, which develops cloud-based practice management software for healthcare providers, has added two new executives to its team. PatientPop said it has named Jeb Burrows as Vice President of Business Development & Channels, and Caitlin Reiche as Head of Strategic Product Management. Burrows was most recently Executive Director of Partnerships, Events, and Inside Sales at athenahealth. Reiche was most recently Director Product Strategy, Analytics, and Performance, also at athenahealth. As a part of the new executive hires, PatientPop said it has opened up a new office in Boston, where both are based. The company says it now has more than 300 employees. The company's backers include Toba Capital, athenahealth, and Silicon Valley Bank.