Wednesday, November 11, 2020

HyperX Boosts Brand Ambassadors With Upcoming Basketball Celebrity

Fountain Valley-based videogame accessories maker HyperX, which is a part of Kingston Technology, has signed up another brand ambassador, this time basketball prospect James Wiseman. According to HyperX, its sponsorship calls for Wiseman to use HyperX gaming headsets while streaming and gaming with his fans. HyperX said Wiseman will become a "HyperX Hero" and will be included in a brand project called the HyperX Heroes "Hyperverse," which involves an animation series and comic book. Financial details of the sponsorship deal were not annoucned. HyperX has been extremely active in recruiting celebrities and influencers in its brand ambassador program, which also includes Post Malone, JuJu Smith-Schuster, Joel Embiid and Gordon Hayward, and many others.

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