Friday, September 7, 2018

GumGum Sports Wins NHL's Columbus Blue Jackets

Santa Monica-based GumGum Sports, the arm of GumGum which develops technology to measure the social media value of sponsorships for sports teams, says it has just signed the NHL's Columbus Blue Jackets as a new customer. According to GumGumSports, they are in a multi-year partnership where the Blue Jackets will use its full valuation suite. Financial details of the win were not announced. GumGum Sports develops computer vision to help quantify the value of sponsorships of sports teams, across television, streaming, and social media. Those tools help sponsors of sports teams, including brands, agencies, and other advertisers, to see how much exposure they are getting in videos, photos, and TV coverage.

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