Monday, September 9, 2019

GumGum Ranks E-Sports Teams: LA's Immortals No. 3

Santa Monica-based GumGum Sports, the sports marketing analytics software developer which helps measure brand exposure in videos and images using artificial intelligence (AI), released a ranking of top e-sports organizations on Monday. According to GumGum--which has been issuing its reports every quarter--LA's Immortals has jumped to number three in top e-sports organizations based on their social ranking and social reach. The company said the top e-sports organization is FaZe Clan, and TSM at No. 2. GumGum said the rise of LA's Immortals comes due to that organization's acquisition of esports team OpTic Gaming. GumGum offers up its social rankings services to e-sports teams and brands, to help them understand the value of sponsorship of the team; the company also offers its services to more traditional sports organizations.

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