Friday, January 4, 2019

Digital Domain Spins Out New Startup, Iconic Engine

Los Angeles-based visual effects and virtual reality content creator Digital Domain said Thursday afternoon that it has launched a new startup, Iconic Engine, to focus on what it calls "extended reality" (XR) content. According to Digital Domain, it incubated Iconic Engine to focus on the increasing availability of augmented reality (AR) devices and standalone virtual reality (VR) headsets. The new startup will be led by Digital Domain executive Amit Chopra. According to Digital Domain, the company will initially focus on systems for telecom and cable operators, broadcasters and publishers.

---