Wednesday, May 30, 2012

BeachMint Powers New Lingerie Line From Brooke Burke

Los Angeles-based BeachMint, the celebrity-meets-ecommerce startup which already has a impressive lineup of celebrity-linked ecommerce sites, is launching a new site--this time, with celebrity Brooke Burke-Charvet. The firm is getting set to launch site intiMINT, which InStyle reported Wednesday will feature a line of lingerie from Burke, including a "mix of comfy and cute bras, bottoms, loungewear, and sleepwear". The new site will be the fifth in a series of sites launched by BeachMint, including HomeMint with Justin Timberlake, JewelMint with kate Bosworth, StyleMint, with the Olsen twins, BeautyMint with Jessica Simpson, and ShoeMint with Rachel Bilson. BeachMint is headed by Josh Berman and Diego Berdakin, and is venture backed by Anthem Ventures, New Enterprise Associates, Accel Partners, Goldman Sachs, New World Ventures, Millennium Technology Value Partners, and NALA, among others.

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