Tuesday, September 18, 2012

eBay's FashionVault Gets BeachMint Treatment

In what appears to be a major deal with online e-commerce site eBay, Los Angeles-based BeachMint, which is led by Diego Berdakin, is the central focus of eBay's FashionVault flash sales site this week. eBay told its users this morning that it will be offering up designer brands from independent fashion sellers on its site, which will also feature limited time and "secret" sales, all via brands owned by Beachmint. Fashionvault's home page has been dedicated to promoting brands from Beachmint, including HomeMint (Justin Timberlake), StyleMint (Mary-Kate and Ashley Olsen), JewelMint (Kate Bosworth), ShoeMint (Rachel Bilson), BeautyMint (Jessica Simpson), and Intimint (Brooke Burke-Charvet). Neither ebay nor BeachMint have officially announced details of the deal to the press, outside of the email to users. As part of the eBay FashionVault launch with BeachMint, the auction site also is pushing a BeachMint Instant Win sweepstakes, awarding airfare for two to Los Angeles, a one hour fashion makeover, and other prizes. (Update: a spokesperson for eBay told us that the BeachMint co-promotion is a "week-long sale" housed on eBay's FashionVault, which allows shoppers to gain exclusive merchandise from BeachMint.)

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