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Zadara Storage Names Alliance VP

Irvine-based Zadara Storage, which develops managed, enterprise storage services, has named Roland Serna as its new Vice President of Channel Sales and Alliances, the company said Monday morning. According to Zadara, Serna was most recently at VMware, and also has served at such companies as CNET, PCM, Buy.com, and NETGEAR. Zadara Storage said that Serna has more than 27 years of experience in the IT industry. Zadara offers up a managed "storage-as-a-service" offering which combines on-site hardware with access to cloud storage services, sold on a subscription basis.