Wednesday, September 19, 2018

Wildfire Systems Aims to Monetize Social Messages

San Diego-based Wildfire Systems is hoping that consumers will help its clients spread the word out about their products through a new platform it launched today, Wildlink. According to Wildfire Sytems this morning, Wildlink is a platform designed for monetizing social messaging and digital communications, which rewards consumers for making word-of-mouth recommendations to others. The startup--led by startup veteran Jordan Glazier, who had been CEO of Eventful--says that it has created apps for iOS, Android, the Mac, and PC which allows anyone who shares a link to a product to make money when someone clicks on that link and makes a purchase. Wildlink said that it is using such techniques as including natural language processing to detect product referrals and automatically transform them into trackable links across email, text messaging, chat, and social messaging. The startup is backed by Mucker Capital, which led a $2M seed funding round in the company in 2017.

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