Tuesday, December 10, 2019

Wheels Rolls Out Integrated Helmets

Los Angeles-based last mile transportation startup Wheels has rolled out a new, easily accessible helmet, which is integrated with its bicycles--and which, if used, will provide a discount to its riders. The startup--backed by TDK Ventures and DBL Partners--has added an integrated helmet which locks to the rear fender of its bicycles, which are unlocked when users rent one of its vehicles. Those helmets sense when a user is wearing them, and gives those users a 20 percent discount for the trip. The new, integrated helmets come as recent studies have found that accidents on last mile transportation, such as scooters, often result in head injuries. Wheels is led by Josh Viner. The company competes against Bird, Lime, and others in the last mile, on-demand transportation area.

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