Thursday, February 17, 2005
WebSideStory, EmailLabs Partner On Analytics
San Diego-based WebSideStory said yesterday that it has partnered with EmailLabs, a email web services provider, to provide email marketing and Web analytics data for their joint customers. WebSideStory's web analytics service will be used to help customer improve their email marketing initiatives. WebSideStory's analysis and reporting service tracks online visitor and customer behavior. EmailLabs will utilize WebSideStory's application programming interfaces to integrate their data with the WebSideStory services. Companies use services like WebSideStory to fine tune their web sites.