Friday, October 4, 2019

Vertical Networks Acquired By Whistle

Santa Monica-based Vertical Networks, a "mobile-first" content studio which was backed by Snap, has been acquired by New York-based entertainment and sports media company Whistle. Financial terms of the acquisition were not announced. Vertical Networks was founded by Elisabeth Murdoch. According to Whistle, the acquisition will help its expand its lifestyle video content efforts. Whistle said that, earlier this year, it also acquired another LA-based studio, New Form. Whistle is venture backed by WndrCo, NBC Sports, Sky Sports, Liberty Global and TEGNA, and says it has raised more than $100M in total since launching in 2014. Both Veritlca Networks and Whistle develop content for Snap.

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