Wednesday, August 7, 2019

Veritone One Launches New Advertising Service For Influencers

Are you a social influencer, YouTuber, or podcaster looking to expand your revenue? Costa Mesa-based audio advertising agency Veritone One says it has launched a new, pay-for-performance advertising platform specifically aimed at podcast and social media influencers. The new service, Influencer Bridge, lets content creators access advertisers, and is aimed at creators using YouTube, podcasts, and Instagram. Veritone One claims that its new service provides those influencers with access to advertisers, no matter how large or small their follower base is. Veritone One says the new service also helps advertisers expand their reach to "hyper-targeted" audiences. Veritone One says its platform rewards influencers not for initial placement, but once a "transaction takes pace that is directly correlated to an influencer's action".

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