Wednesday, May 5, 2021

TrueCar Links With Roadster

Santa Monica-based TrueCar, the online car buying marketplace, said late Tuesday that it has launched a pilot program with Roadster, a digital sales software provider which helps dealers sell automobiles to consumers. According to TrueCar, consumers using TrueCar will be able to finalize their car buying deals digital directly, through an integration into Roadster's back-end software. TrueCar said the API integration effort allows consumers to not only research, find a car, and get real pricing on a vehicle--including cash offers on trade-ins--they can also complete their deal digitally through Roadster. The company said over 650 dealers work with both TrueCar and Roadster and can take advantage of the API integration.

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