Monday, October 10, 2011

TrueCar Adds Two More AAA Clubs

Santa Monica-based TrueCar announced Monday that it has added two more, AAA clubs to its list of customers using its services. TrueCar said that it will power the online car buying programs for AAA Oklahoma/South Dakota and AAA Hoosier, the 21st and 22nd AAA organizations using TrueCar's services. TrueCar operates both a service for helping organizations run their own, car buying programs, as well as an affiliated vehicle pricing site called ClearBook.com. Financial details of the win were not disclosed. TrueCar's software and service allow for car buyers to specify--down to the exact options--pricing on a car, allowing them to bypass the usual sales hassles on the lot. The firm is run by serial entrepreneur Scott Painter.

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