Monday, January 6, 2020
Triton Digital Links Into Rubicon Project
Los Angeles-based digital audio and podcast advertising provider Triton Digital said today that its marketplace is now included in the Rubicon Project's ad exchange, in a deal which will increase access to its digital audio and podcast supply. Triton Digital said that through the integration, buyers that use the Rubicon Project exchange can now access audio supply from online audio services, platforms, networks, radio and TV broadcasters, audio content publishers, and pro audio producers on its supply side platform. Financial details of the partnership were not announced. Triton Digital is now a subsidiary of The E.W. Scripps company. Triton Digital had been acquired by Scripps back in 2018, for $150M. Rubicon Project is also based in Los Angeles.