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SUN Plans New Scooter For Crowded On Demand Scooter Market

Is there room on your curb for (yet another) on-demand scooter company? Los Angeles-based SUN thinks there is, and said on Wednesday that it is getting set to launch a new, shared scooter model in California. The company says that so far, it is offering up its scooter service in Los Angeles and San Diego. SUN said its new custom shared scooter has 10 inch, solid tires, 30 percent better battery capacity than what it's using now, and "all new technology" compared to its existing scooters, and is far more durable. The company said that its "vibrant yellow color" is what helps it compete with other scooter options available on the market. SUN is led by CEO Kevin Ellyson, and the company says it is advised by Brandon Maier, Founder of WestWave Ventures, and Founding Partner of Quake Capital. SUN faces some formidable competition in the scooter and mobility market, with very well funded competitors like Bird, Lime, Wheels, Razor, Uber, and Lyft very active across the local market. SUN did not say how many scooters it has deployed.