Monday, January 11, 2016

Snapchat's Latest User: The White House

In a demonstration of the extensive adoption of Venice-based social messaging service Snapchat, the White House said that it has launched its own "Official Story" on Snapchat. The White House said that Adminstration will provide behind-the-scenes glimpses of the current Administration, and is part of an effort to provide the American people with a multitude of ways to engage with their government via social media. The White House cited Snapchat's 100 million daily active users and the use of over 60 percent of American smartphone users between the ages of 13 and 34 who use the platform.

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