Thursday, March 6, 2008
ShredOrDie Launches Online Sports Video Site With Tony Hawk
Or Die Networks, the firm behind Will Ferrell's FunnyOrDie.com comedy video web site, said Wednesday that it has launched a new online sports video site, ShredOrDie.com. The new, Los Angeles-based site is a collaboration with skating celebrity Tony Hawk, and will feature action sports videos from both professional and non-professional atheletes. According to the firm, the site will focus on skate, snow, surfing, BMX, motocross and action sports culture. ShredOrDie.com features a similar voting system and layout as the Will Ferrell site. Or Die Networks said it is creating a new group of celebrity-anchored, video websites using similar infrastructure, resources, and technology.