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Shopatron Powers Sabian e-Commerce Efforts

San Luis Obispo-based Shopatron, the developer of e-commerce software and storefronts, reported today that it is powering a new, e-commerce site for cymbal manufacturer Sabian. Shopatron said that its software is being used to provide online sales for the manufacturer, where orders placed on Sabian's site will be transferred and fulfilled by a local Sabian dealer. Financial impact of the win was not disclosed. Shopatron said that it has added 10 new music instruments brands so far this year, and now supports a total of 50 brands with its software. Shopatron is headed by Ed Stevens and is venture backed by Kern Whelan Capital and Rivenrock Capital.