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Shop.com Acquired By Market America

Shop.com, an online comparison shopping website with operations in Pasadena, has been acquired. Market America, an Internet marketing firm based in Greensboro, N.C., announced the acquisition Wednesday, but did not reveal any financial terms. According to Market America, it will continue to maintain Shop.com's Pasadena offices, along with Shop.com's Monterey headquarters. Shop.com was backed by Oak Investment Partners, Bill Gates, and Amazon.com.