Thursday, January 31, 2013

ShoeDazzle Brings Back Subscription Model

Los Angeles-based shoe and fashion site ShoeDazzle is back to the subscription model, after an overhaul of the company by co-founder Brian Lee. The firm has launched a new, $9.95 a month "VIP membership" service, which gives special discounts and services to women, and is a return to the site's original model of subscriptions for its users. The return to subscriptions comes after a significant amount of turmoil at ShoeDazzle, which resulted in Lee taking over the site three months ago.

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