Monday, September 11, 2017

Rubicon Project Backs Launch Of New Industry Group, Prebid.org

Los Angeles-based Rubicon Project said today that it has joined with fellow online ad technology firm AppNexus, in creating new group focused on open-source, header bidding software. According to AppNexus and Rubicon Project, the new group, Predbig.org is an independent organization dedicated to the development and promotion of open-source header bidding solutions and other open-source tools to drive publisher monetization.

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