Thursday, August 26, 2010

RotoHog Rolls Out Fantasy Football Salary Cap Game

Los Angeles-based RotoHog, the developer of online fantasy sports and entertainment games run by Kelly Perdew, has rolled out a new Fantasy Football Salary Cap game, the firm said this week. The firm said the new game allows any independent publisher to run their own, syndicated version of the game on their web site. RotoHog said the turnkey solution is aimed at helping niche sites and publishers to engage and monetize their audiences, without having to license or manage a game themselves. RotoHog already provides branded versions of its games to publishers such as BloombergSports, Sports Illustrated, NBA.com, NASCAR.COM, Pro Football Weekly, AFox Sports International, and others. The firm said the first sites to launch a version of its Fantasy Football Salary Cap game include SportsFanLive, a sports content and social network, Weplay, and a number of independent bloggers. The firm did not announce the pricing or business structure behind the syndication of games.

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