Friday, January 23, 2015

Ninja Metrics Ties With Mobile Analytics Firm

Los Angeles-based Ninja Metrics, the social analytics software developer led by Dmitri Williams, said this week that it has tied with mobile analytics company TUNE. The two said that they will integrate Ninja Metrics' Katana Social Analytics Engine into TUNE's own MobileAppTracking product, which the two said will help app developers and marketers with the value of their advertising. Financial details of the integration deal were not announced. Ninja Metrics says that its software helps provide a precise measurement of how users influence each other and how much that influence is worth, via its own "Social Value" score. Ninja Metrics' backers include the Harvard Business School Angels and Tech Coast Angels.

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