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NI0, Backed By $500K From Tech Investors, Gears Up For Launch

Los Angeles-based NIO, a new startup in the sports and nutrition vertical, is gearing up for launch, backed by $500,000 in seed funding from a number of tech investors. The startup is aiming at the athletic training and recovery market, with a new sports tape which incorporates supplements. NI0 says its seed investors include Tim Chen of HTC, Trill Ventures (which has invested in Jarvish and 23 and Me); Eddy Chan (an investor in PayPal and SpaceX), Charles Huang (founder of Red Octane, the company behind Guitar Hero), and Chris Cobb, Sr. (Riot Games). NI0 is led by Braven Greenelsh, and says it is currently in another seed funding effort.