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More Free Rides In LA From Taxi Magic

The battle for mindshare--and riders--in Los Angeles is continuing today, as Taxi app provider Taxi Magic announced that it will gain offer up free taxi rides to people who uses the company's app to hail a cab, through Friday, May 9th. Taxi Magic said that the promotion --which requires the special CINCO14 code--is part of a push into the Los Angeles market by the company, which launched into Los Angeles last year. Taxi Magic joins a long list of companies, including Uber, Sidecar, Lyft, and Flywheel--who are trying to gain riders in Los Angeles. Taxi Magic's service area stretches from Santa Monica and the Westside to the San Fernando Valley on the North, parts--but not all--of Pasadena on the East, to roughly Manhattan Beach on the South.