Thursday, August 29, 2013

MomentFeed: Starbucks Leads In Instagram Photos

Where are consumers most likely to take, and share Instagram photos? According to Los Angeles-based MomentFeed, the lead location where consumers are taking photos at retailers is Starbucks, which the company found had the most number of photos taken and posted on Instagram. MomentFeed--which develops software used by those retailers to match up social activity to their retail locations--said that it has published a report which shows that Starbucks led in Instagram engagement in Q2 of 2013, with 109,054 photos taken of Starbucks locations. The Cheesecake Factory was second (27,880 photos), followed by Applebee's (19,197 photos).

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