Tuesday, September 15, 2020

ModCloth Targets European Market With International Relaunch

Los Angeles-based e-commerce apparel firm ModCloth--which recently shifted its headquarters to Los Angeles--says it has re-launched its brand in Europe. According to ModCloth, the relaunch and global expansion comes due to new ownership. ModCloth says it will start shipping products in Europe in September. The brand says it stopped shipping products in May of 2018, as a result of new GDPR program requirements; however, the acquisition by Go Global Retail--which acquired ModCloth from Walmart--allowed the company to resume those international shipments. ModCloth said, prior to the retreat from Europe, the continent represented 20 percent of the company's retail business.

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