Thursday, July 11, 2024

Match's Chispa Looks to Ramp Up Users With College Tour

Chispa, a dating app focused on US Latinos--part of Match Group--says it is launching a "summer college tour" as part of an outreach. The dating app said it partnering with Sorri Papi, "The Only Girls Party" to enable "vibrant cultural connections" facilitated by Chispa. The tour will include "music, dancing, and opportunities for attendees to connect and celebrate Latino culture". Match said Chispa has 10 million downloads and was created by Match Group in 2017 as a "Match Affinity' dating app.