Friday, July 26, 2019

MarketCast Group Names John Batter As New CEO

Los Angeles-based MarketCast Group, which provides market research and consumer analytics services to the media, entertainment, sports, and lifestyle industries, has named a new CEO, and shifted its current CEO to Chairman. The company--which is owned by private equity investor Kohlberg & Company--said it has named John Batter as CEO, with current CEO Henry Shapiro shifting to Chairman. Batter was most recently the CEO of Gracenote, which is part of Tribune Media Company; he also was CEO of M-GO, President of Production at DreamWorks Animation, and also had served at Electronic Arts.

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