Wednesday, May 6, 2009

LetSimonDecide.com Looks To Help Decision Making

Los Angeles-based web site LetSimonDecide.com is hoping that its new web site will help users make difficult life decisions, such as selecting a college or changing a career. The site, which launched Tuesday, uses user input into a web site to help weigh factors in a decision, walking users through a logical weighting of different factors in various decisions. LetSimonDecide is specifically targeting students and young adults between 18 – 34. The new site is the brainchild of Ricardo Solar, CEO of LetSimonDecide's parent firm, Ayax Systems. Solar was previously Sr. Director of Worldwide Brand Merchandising at Mattel.

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