Monday, March 26, 2012

Jessica Alba's The Honest Company Scores $27M

Online, eco-family products company The Honest Company, started by celebrity Jessica Alba and Los Angeles e-commerce master Brian Lee, said late Friday that it has raised $27M in funding. The funding was led by General Catalyst, Lightspeed Venture Partners and Institutional Venture Partners (IVP). The retailer is offering up subscription e-commerce products focused on parents, including diapers, wipes, baby bath, skin care, and home cleaning products. According to The Honest Company, the funding will go towards accelerating growth and developing its products and brand. The new venture is the latest to tie a celebrity with Brian Lee, whose last ventures were ShoeDazzle (with Kim Kardashian) and LegalZoom (with Robert Shapiro). More information »

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