Tuesday, May 11, 2010

Insights and Opinions: The Hook, Part 2

Yesterday, in our Insights and Opinions section, Aaron Fyke started telling us about The Hook. Today, Aaron finishes of and tells us why the Hook is so important when making a pitch.

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So, I'd like to finish off with the second of the two important items of any pitch - the hook. Last time I talked about being prepared for the questions that people will ask to quickly discount or discredit you. This is time-saving behavior on their part because if you are worthy of being discredited it is better to find out quickly. The hook, however, takes this to the next step. (More...)

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Read the rest in our Insights and Opinions section.

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