Friday, August 20, 2010

Insights and Opinions: No One Cares About Your Company Logo

For today's Insights and Opinions section, we've got an article from Joe Moreno, founder of Carlsbad-based photo sharing site Epics3.com. Joe tells us why No One Cares About Your Company Logo.

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Are you about to test the waters as an entrepreneur?

One of the most important first steps is to spend a lot of time, money, and energy designing your logo since that represents your company, right? Wrong!

In a recent column that I wrote with Guy Kawasaki on business branding mistakes, we noted that many new entrepreneurs get wrapped around the axel regarding the importance of their logo. This became a hot button issue since our column was published so I've elaborated on it.

How you use your logo is important, but (More...)

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Read the rest of Joe's article in No One Cares About Your Company Logo.

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