Thursday, June 24, 2010
Insights and Opinions: Business Development Advice (for the online world)
For our Insights and Opinions section today, we have a contribution from Jason Nazar, co-founder and CEO of Santa Monica-based Docstoc, an online site for sharing and finding professional documents. Jason is also well known for his work bringing together the technology community through his Startups Uncensored events.
I often get asked for advice on Business Development. I’ve spent most of my career in sales (or some sales like function), and here are my thoughts on how to be better with your BD. This post is geared toward folks looking to do BD deals in the online world.
1.) Get Warm Introductions – Typically 1 out of 10 people will email or call you back from a cold outreach. So spend the extra time up front a find someone who knows the contact you want to get to know. Who knows, you may find yourself getting a LOT less NOs.
2.) Deal with Decision Makers – Are you dealing with El Jeffe? If not you could be wasting your time. Make sure your contact has the authority to make your business deal go through.
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Read the rest of Jason's 10 Tips for Better Business Development.