Wednesday, May 15, 2019

Halla Finds $1.4M For Online Grocery Personalization

A brand new, Los Angeles-based artificial intelligence startup, Halla, announced on Wednesday that it has raised $1.4M in its seed funding round, to help it expand its development of personalization technology for online grocers. According to Halla, the funding was led by E&A Venture Capital, an early stage food industry investor, and also included SOSV. The startup says it uses machine learning to help online grocers increase order volume and frequency, helping consumers with such efforts as food discovery and making smarter food choices. The company said it has now raised a total of $1.9M in funding for the startup, which it will use for further development of its artificial intelligence tools, scaling out its platform, and to help bring new customers on board.

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