Friday, May 25, 2018

Greycroft Backs BlueCart In $5M Funding

Greycroft Ventures, which has a big presence in Los Angeles, has backed Silicon Valley-based BlueCart, a developer of machine learning software and other tools for the hospitality industry, to the tune of $5M. BlueCart said this week that it raised $5M in its Series B-1 funding, bringing its total raised to $22M. Dana Settle, the LA-based co-founder and Managing Partner of Greycroft, has joined BlueCart's board as an observer, with fellow Greycroft venture capitalist Bo Peabody joining BlueCart's board. BlueCart has developed a hospitality industry marketplace and "sales enablement platform" which the company says uses machine learning and other predictive technology to help businesses ranging from small owner/operator restaurants to national groups and chains with ordering, inventory, and budgeting. More information »

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