Monday, April 19, 2021

GoodRx Acquires HealthiNation

Santa Monica-based GoodRx said it has acquired video content provider HealthiNation. Financial terms of the acquisition were not announced. HealthiNation provides a library of videos of a wide range of health topics, which it uses to help pharmaceutical manufacturers reach consumers. GoodRx said the addition of HealthiNation's video content will provide a new avenue for manufacturers to reach target audiences through its service. GoodRx said HealthiNation distributes its videos through doctor's offices, hospitals, Roku, Apple TV, iOS, Apple News, Amazon Fire tablets, and Android phones and tablets.

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