Tuesday, November 26, 2019

Factual Adds New Loyalty Prediction Features

Los Angeles-based location data provider Factual says it has added a new feature which uses machine learning, to predict and target audiences based on expected loyalty and visitation patterns. According to Factual, its new Predictive Audiences and Loyalty Audiences uses visitation pattern anlysis to help marketers target audiences. The company said the new product includes more than 100 ready-to-use audience segments in every vertical, including auto, retail and QSR (quick serve restaurants). Pricing on the new product were not announced. Factual said that it is providing such info such as: Consumers who exhibit behavioral patterns that indicate they are likely to visit an auto dealer in 6 months, 3 months, and 1 month.

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