Friday, May 20, 2011

Evolve Media Buys WholesomeBabyFood.com

Los Angeles-based Evolve Media, the parent firm of Gorilla Nation and AtomicOnline, said this morning that it has acquired WholesomeBabyFood.com, an online site focused on homemade baby food recipes. Financial terms of the acquisition were not disclosed. Evolve Media said the site will become part of its Momtastic online community for moms. Evolve said that WholesomeBabyFood.com reaches 510,000 unique visitors per month. WholesomeBabyFood.com was apparently founded by parent Margaret Meade in 2003, as part of an effort to provide healthy food to her twin boys.

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