Thursday, April 4, 2019

eTailPet Finds $800K Seed Funding

Los Angeles-based eTailPet, a new startup which helps pet store owners create online e-commerce sites, has received a round of seed funding, the company said this week. The seed funding was worth $800K, and led by Moonshots Capital, and also included individual angels from the pet industry. eTailPet lets pet stores create their own websites, post their catalog, accept orders for in store pickup or delivery, and more, offering up a number of templates, mobile optimization, and outsource customer support. The startup is led by Founder and CEO Bere Giannini. Giannini and her husband, Marco, previously operated a small chain of brick and mortar pet supply stores in Southern California. According to eTailPet, the funding will go to accelerate its business. As part of the funding, Moonshot Capital's Kelly Perdew, along with pet industry executive Michael Baker of Pet Food Experts, both join the company's board of directors.

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